Keeping an eye on the rising popularity of fantasy sports in India, Fanmojo (www.fanmojo.in), a part of U2opia Global, announced their association with the young prodigy of Indian cricket – Prithvi Shaw. Known for his immense talent, Prithvi is the former captain of Under-19 cricket team and seen as a role model for young talented cricketers with big aspirations.
The right-handed batsman who hails from Mumbai has often garnered significant comparisons with the legend of cricket, Sachin Tendulkar. “Around ten years ago, one of my friends asked me to take a look at the young Prithvi. He asked me to analyse his game and give him some advice. I had a session with him and gave a couple of pointers on how to improve his game”, said Tendulkar.
“Are you watching? That’s a future India player”, stated Tendulkar reminiscing watching Shaw, who barely reached the stumps. With this association, FanMojo aims to strengthen its outreach to the legions of Indian cricket fans in the country.
Echoing the brand ethos – Kaabil Jo, Khiladi Wo; Prithvi is set to encourage young cricket enthusiasts to use their sporting IQ to win rewards. FanMojo offers a chance for avid sports enthusiasts to compete against each other and bag cash prizes by selecting top 11 players in a cricket match.
The Fantasy League also offers more chances of winning with same day cash outs across multiple games like (cricket, football & kabaddi)
“We are proud to collaborate with the very talented Prithvi Shaw, who shares in our common belief system – Kaabil Jo, Khiladi Wo. More importantly, our fans are his fans. We are rooting for his success”, said Sumesh Menon, Co-founder and Group CEO, U2opia Global on the association.
“I am happy to be a part of FanMojo which is one of the fastest growing fantasy sports platforms. I decided to associate with FanMojo as we have synergies in terms of the values and ideology that I follow in life. I am sure that FanMojo with its innovation in the space of fantasy sports will take it the next level”, shared Prithvi Shaw on the collaboration.
Prithvi was also ranked among one of the five breakout stars in men’s cricket in 2018 by the International Cricket Council (ICC).
To further boost the association with the rising star of Indian cricket, FanMojo has created a youthful film for digital and social media. The theme film features Prithvi Shaw’s successful journey based on his skills and how he is slated to make it big. It further strengthens the brand proposition of Kaabil Jo, Khiladi Wo which is based on the insight of youngsters living in tier 1 and 2 cities who take great pride in being self-achievers.
Therefore, the film also encouraging his fans to play on FanMojo, use their skills and earn rewards. The film is conceptualized and created by River Advertising.
Fantasy sports platforms are gaining rapid popularity across the globe as viewers not only enjoy the thrill of the sports from the comfort of their homes but also become a part of the game themselves, winning cash prizes.
This story is provided by NewsVoir. ANI will not be responsible in any way for the content of this article.
(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)